Listen, business is easy. If you’ve got a low downside and a big upside, you go do it. If you’ve got a big downside and a small upside, you run away. The only time you have any work to do is when you have a big downside and a big upside.
Would have killed to be on that rooftop. Amazing performance.
Boiling down the persona of your customer is a great exercise and will help you better understand your business and how to communicate it.
Here’s how Sophia Amoruso describes The Nasty Gal customer:
She is in her late teens or early-mid twenties and super body-confident. She knows how to dress for her shape and isn’t afraid of wearing makeup and short skirts and being sexy. She’s into fashion but her taste doesn’t just apply to what she wears: It applies to food, interior design, and travel. She wants to have awesome experiences and be the best-dressed girl around — without spending an arm and a leg.
If you want to level up in life, you got to say ‘fuck it’ and step out of your comfort zone. Thanks to hajak for the share.
Apple, Beats, Jimmy lovine, and the importance of music curation.
New blog post by yours truly up on Medium.
An existing customer costs a lot less to service and keep than a new customer (stats say 1/3 the cost of acquiring a new customer). In other words renewal revenue has a much higher profit margin and increases over time.
This podcast is filled will great nuggets of knowledge on SaaS model software companies.
Welcome to the information society.
Great talk by @albertwenger at DLD NYC
Lots of cool stuff to build on top of this dataset.
Subscribe to Benedict’s newsletter right from his tweet. Great use of a twitter card.
This song feels like Easter. Much love to our family and friends.